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Readings in Strategic Marketing: Analysis, Planning, and Implementation (Dryden Press Series in Marketing)
By: Bart A. Weitz Robin Wensley
ISBN-10: 0030208645    ISBN-13: 9780030208645
Publisher: Dryden Press - 1988-01
Paperback | 500 Pages | List Price: $55.95 (USD) | Sales Rank: 1194874

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