The Intelligent Asset Allocator by William Bernstein, New, Used Books, Cheap Prices, ISBN 0071362363

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Larger Image » Add book review » Tag this book(What's this?)	The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk By: William Bernstein ISBN-10: 0071362363 ISBN-13: 9780071362368 Publisher: McGraw-Hill - 2000-09-22 Hardcover \| 1 Edition \| 206 Pages \| List Price: $29.95 (USD) \| Sales Rank: 5912 Product Dimensions: 9.13 x 5.98 x 0.87 inches Similar Titles All Editions Customer Reviews More details from or

Editorial Reviews

?Bernstein has become a guru to a peculiarly ?90s group: well-educated, Internet-powered people intent on investing well?and with minimal ?help? from professional Wall Street.?
--Robert Barker, BusinessWeek

William Bernstein is one of today?s most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor?s website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio?without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors:

Learn the risk/reward characteristics of various investment types
Understand and apply portfolio theory for an improved risk/reward ratio
Sharpen their focus, and take control of their investment programs

William Bernstein runs a website?www.efficientfrontier.com?known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.

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