Strategic Marketing by Karel Jan Alsem, New, Used Books, Cheap Prices, ISBN 0073025860

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» Add book review » Tag this book(What's this?)	Strategic Marketing: A Practical Approach Author: Karel Jan Alsem ISBN-10: 0073025860 ISBN-13: 9780073025865 Publisher: McGraw-Hill Companies, The - July 2006 Format: Hardcover - Edition: 1 Similar Titles All Editions Customer Reviews More details from or

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Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a brand, mirroring the same approach used by marketing planning experts. Delivering customer value is the purpose of good marketing strategy, so a customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation. Strategic guidelines--what to do and what not to do in marketing practice--are given throughout the book. Finally, the text provides extensive coverage of tools and techniques that can be helpful in the planning process.

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