The Packer Way by Ron Wolf, Paul Attner, Green Bay Packers (Football Team), New, Used Books, Cheap Prices, ISBN 0312193122

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Larger Image » Add book review » Tag this book(What's this?)	The Packer Way : Nine Stepping Stones to Building a Winning Organization By: Ron Wolf Paul Attner Green Bay Packers (Football Team) ISBN-10: 0312193122 ISBN-13: 9780312193126 Publisher: St Martins Pr - 1998-11 Hardcover \| 1st ed Edition \| 260 Pages \| List Price: $23.95 (USD) \| Sales Rank: 201261 Product Dimensions: 9.75 x 6.5 x 1 inches Similar Titles All Editions Customer Reviews More details from or

Editorial Reviews

The Packer Way is an instructive book on the business of getting your team to the top--an essential guide for leaders and managers of any organization by the man who rebuilt the Green Bay Packers into Super Bowl champions. Ron Wolf achieved his goal of creating pro football's best team by using the nine core stepping stones he outlines here. Also included in this edition is a new chapter on Mike Holmgren's resignation and the hiring of Ray Rhodes as head coach. Whether you're managing a small start-up company or are the CEO of a major corporation, Ron Wolf's leadership principles will be invaluable to your organization's success.

Most of those who truly appreciate the intricacies of sports and business--and the increasing fusion of the two--are at least somewhat familiar with the way football's Green Bay Packers have built a model sports business during the 1990s. Far fewer, though, are aware of just how much the team's ongoing success has resulted from moves made by its current executive vice president and general manager, Ron Wolf. In The Packer Way: The Nine Stepping Stones to Building a Winning Organization, Wolf and sports journalist Paul Attner tell how this storied NFL franchise recovered from a prolonged downturn with the adaptation of core principles that can also be applied by entrepreneurs and CEOs in startups and major companies. Each of the principles is illustrated with examples drawn from Wolf's Packer experiences and further clarified in chapter-ending point-by-point recaps. Non-fans may not always see relevance in the football references, but those who follow the game will appreciate and enjoy stories such as those about the process of hiring quarterback Brett Favre and coach Mike Holmgren. --Howard Rothman

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