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Analysis for Strategic Marketing
By: Vithala R. Rao Joel H. Steckel
ISBN-10: 0321001982    ISBN-13: 9780321001986
Publisher: Addison Wesley Longman, Inc. - 1998-08-20
Paperback | 514 Pages | List Price: $126.67 (USD) | Sales Rank: 1070635
Product Dimensions: 9.13 x 7.41 x 0.81 inches

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