Be Pro-Active: Take the initiative and the responsibility to make things happen.

Begin With an End in Mind: Start with a clear destination to understand where you are now, where you're going and what you value most.

Put First Things First: Manage yourself. Organize and execute around priorities.

Think Win/Win: See life as a cooperative, not a comprehensive arena where success is not achieved at the expense or exclusion of the success of others.

Seek First to Understand: Understand then be understood to build the skills of empathetic listening that inspires openness and trust.

Synergize: Apply the principles of cooperative creativity and value differences.

Renewal: Preserving and enhanving your greatest asset, yourself, by renewing the physical, spiritual, mental and social/emotional dimensions of your nature. Stephen R. Covey is the most respected motivator in the business world today. Learn to use his 7 Habits Of Highly Effective People--and see how they can change your life.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges.

Before you can adopt the seven habits, you'll need to accomplish what Covey calls a "paradigm shift"--a change in perception and interpretation of how the world works. Covey takes you through this change, which affects how you perceive and act regarding productivity, time management, positive thinking, developing your "proactive muscles" (acting with initiative rather than reacting), and much more.

This isn't a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you'll want to study this book, not skim it. When you finish, you'll probably have Post-it notes or hand-written annotations in every chapter, and you'll feel like you've taken a powerful seminar by Covey. --Joan Price


Anyone who thinks the audiocassette adaptation of Stephen Covey's bestseller, The 7 Habits of Highly Effective People, is a shortcut to reading the book has another thing coming. As a preview, the cassette is worth every one of its 90 minutes; as a substitute for the original, it will only leave you wishing for the rest. There's a reason 7 Habits has sold more than 5 million copies and been translated into 32 languages. Serious work has obviously gone into it, and serious change can likely come out of it--but only with constant discipline and steadfast commitment. As the densely packed tape makes immediately clear, this is no quick fix for what's ailing us in our personal and professional lives.

The tape opens to the silky-smooth, overtrained voice of the female narrator, who's responsible for tying together audio clips from actual Covey seminars. Leaving aside the occasional attempts at promoting Covey and his institute, her script does a first-rate job of making sense of Covey's own intense, analogy-rich style of explaining his habits. There's nothing simple about his approach to becoming an effective person. The first three habits alone--which have to do with personal responsibility, leadership, and self-management--could take years to master. Yet the last four are unattainable, the narrator insists, if you can't acquire the personal security--the "inner core," says Covey--that presumably comes from a mastery of the foundation.

Throughout our lessons, Covey's presence is both learned and thoroughly appealing. He drops references to the likes of Socrates, T.S. Eliot, and Robert Frost with the aplomb of an English professor. And his knack for mixing everyday stories with abstract concepts manages to clarify difficult issues while respecting our intelligence. You could argue that the cassette is nothing more than a clever marketing tool for selling another few million copies of the book. But, even at that, it's worth the investment in time and concentration: in the end, we're moved to learn more about integrating all seven habits in our struggle to become better and, yes, more effective people. (Running time: 1.5 hours, one cassette) --Ann Senechal