Guerrilla Marketing, 4th edition by Jay Conrad Levinson, New, Used Books, Cheap Prices, ISBN 0618785914

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Larger Image » Add book review » Tag this book(What's this?)	Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness By: Jay Conrad Levinson ISBN-10: 0618785914 ISBN-13: 9780618785919 Publisher: Houghton Mifflin - 2007-05-22 Paperback \| 4 Upd Exp Edition \| 384 Pages \| List Price: $14.95 (USD) \| Sales Rank: 1066 Product Dimensions: 8.7 x 5.7 x 1.1 inches Similar Titles All Editions Customer Reviews More details from or

Editorial Reviews

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

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