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Global Marketing
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Global Marketing
by Warren J. Keegan  Mark Green
Paperback | Prentice Hall | 2007-11-23 | listprice: $172.00
ISBN-10: 0131754343 | ISBN-13: 9780131754348
KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controv ... Read more
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Global Marketing : Foreign Entry, Local Marketing, and Global Management
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Global Marketing : Foreign Entry, Local Marketing, and Global Management
by Johny K. Johansson
Textbook Hardcover - REV | McGraw-Hill/Irwin | 2005-04-07
ISBN-10: 0072961805 | ISBN-13: 9780072961805
Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry ... Read more
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Global Marketing Management
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Global Marketing Management
by Masaaki Kotabe  Kristiaan Helsen
Paperback | Wiley | 2007-01-09
ISBN-10: 0471755273 | ISBN-13: 9780471755272
Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral ... Read more
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Global Marketing Management (7th Edition)
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Global Marketing Management (7th Edition)
by Warren J. Keegan
Hardcover | Prentice Hall | 2001-07-23 | listprice: $172.00
ISBN-10: 0130332712 | ISBN-13: 9780130332714
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product ... Read more
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Global Marketing: An Interactive Approach
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Global Marketing: An Interactive Approach
by Kate Gillespie  Jean-Pierre Jeannet  H. David Hennessey
Hardcover | Houghton Mifflin Company | 2006-02-01
ISBN-10: 0618659536 | ISBN-13: 9780618659531
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real ... Read more
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Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set
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Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set
by Jean-Pierre Jeannet  H. David Hennessey
Hardcover | Houghton Mifflin Company | 2004-07-09
ISBN-10: 0618311920 | ISBN-13: 9780618311927
Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level course ... Read more
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Global Marketing Management: A Casebook
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Global Marketing Management: A Casebook
by John A. Quelch  Christopher Bartlett
Paperback | South-Western College Pub | 2005-03-02 | listprice: $168.95
ISBN-10: 0324322844 | ISBN-13: 9780324322842
Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the fact ... Read more
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Global Marketing and Advertising: Understanding Cultural Paradoxes
by Marieke K. de Mooij
Hardcover | Sage Publications, Inc | 2005-03-17 | listprice: $112.00
ISBN-10: 1412914752 | ISBN-13: 9781412914758
Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities ... Read more
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Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing)
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Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing)
by Johny K. Johansson
Hardcover | McGraw-Hill Companies | 1996-09-01
ISBN-10: 0256160511 | ISBN-13: 9780256160512
GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had ... Read more
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Global Marketing: Foreign Entry, Local Marketing, and Global Management
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Global Marketing: Foreign Entry, Local Marketing, and Global Management
by Johny K. Johansson
Hardcover | McGraw-Hill/Irwin | 2002-07-26
ISBN-10: 0072471484 | ISBN-13: 9780072471489
Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, a ... Read more
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Global Marketing: Foreign Entry, Local Marketing, and Global Management
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Global Marketing: Foreign Entry, Local Marketing, and Global Management
by Johny K. Johansson
Hardcover | McGraw-Hill/Irwin | 1999-08-13
ISBN-10: 0073658634 | ISBN-13: 9780073658636
GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had ... Read more
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Global Marketing: Foreign Entry, Local Marketing &  Global Management (The Mcgraw-Hill/Irwin Series in Marketing)
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Global Marketing: Foreign Entry, Local Marketing & Global Management (The Mcgraw-Hill/Irwin Series in Marketing)
by Johny K. Johansson
Hardcover | Irwin/McGraw-Hill | 2002-07-01
ISBN-10: 0071195637 | ISBN-13: 9780071195638
Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, a ... Read more
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Global Marketing Management , Global Marketing Video Clips for Capella University
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Global Marketing Management , Global Marketing Video Clips for Capella University
DVD | Wiley
ISBN-10: 0470119330 | ISBN-13: 9780470119334
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activi ... Read more
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Basic Marketing: A Global-managerial Approach
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Basic Marketing: A Global-managerial Approach
by William D. Perreault Jr.  E. Jerome McCarthy  William D. Perreault
Hardcover | McGraw-Hill Publishing Co. | 2004-12 | listprice: $124.06
ISBN-10: 0072947039 | ISBN-13: 9780072947038
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Basic Marketing W/Applications in Basic Marketing: Global-Managerial Approach
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Basic Marketing W/Applications in Basic Marketing: Global-Managerial Approach
by William D. Jr. Perreault
Hardcover | McGraw-Hill Companies | 2007-03 | listprice: $191.75
ISBN-10: 0073226378 | ISBN-13: 9780073226378
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Basic Marketing : A Marketing Strategy Planning Approach
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Basic Marketing : A Marketing Strategy Planning Approach
by William D. Perreault  E. Jerome McCarthy  Joseph P. Cannon
Textbook Hardcover - BK&CD-ROM
ISBN-10: 0073324043 | ISBN-13: 9780073324043
Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy p ... Read more
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Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)
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Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)
by William D. Perreault  E. Jerome McCarthy
Paperback | Irwin/McGraw-Hill | 2005-06 | listprice: $123.90
ISBN-10: 0072935898 | ISBN-13: 9780072935899
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Supplement: Global Marketing Management & Internet, New Marketing Tool, 1998 Box, Package - Global M
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Supplement: Global Marketing Management & Internet, New Marketing Tool, 1998 Box, Package - Global M
by Keegan  J.
Package | 01 Jan 1995
ISBN-10: 013915471X | ISBN-13: 9780139154713
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Marketing en un mundo global/Marketing in a global world
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Marketing en un mundo global/Marketing in a global world
2003
ISBN-10: 8448139690 | ISBN-13: 9788448139698
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Marketing (SparkCharts)
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Marketing (SparkCharts)
by SparkNotes Editors
Paperback
ISBN-10: 1586639102 | ISBN-13: 9781586639105
SparkChartsTM—created by Harvard students for students everywhere—serve as study companions and reference tools that cover a wid ... Read more
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Marketing Metrics : 50+ Metrics Every Executive Should Master
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Marketing Metrics : 50+ Metrics Every Executive Should Master
by Paul Farris  Phillip E. Pfeifer  Neil T. Bendle
Hardcover - 1ST
ISBN-10: 0131873709 | ISBN-13: 9780131873704
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Marketing : An Introduction
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Marketing : An Introduction
by Gary Armstrong  Philip Kotler
Textbook Paperback - Older Edition
ISBN-10: 0131865919 | ISBN-13: 9780131865914
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Marketing Management : A Strategic Decisionmaking Approach
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Marketing Management : A Strategic Decisionmaking Approach
by John Mullins  Orville C. Walker  Harper W. Boyd
Textbook Paperback - REV
ISBN-10: 0073529826 | ISBN-13: 9780073529820
Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart fro ... Read more
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