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Strategic Market Management
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Strategic Market Management
by David A. Aaker
Paperback | Wiley | 2007-03-09
ISBN-10: 0470056231 | ISBN-13: 9780470056233
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning st ... Read more
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Strategic Market Management
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Strategic Market Management
by David A. Aaker
Paperback | John Wiley & Sons Inc | 2007-03-09
ISBN-10: B001E3AV38 | ISBN-13: N/A
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Strategic Market Management
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Strategic Market Management
by David A. Aaker
Paperback | John Wiley & Sons Inc | 1995
ISBN-10: B000MWRK40 | ISBN-13: N/A
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Strategic Market Management 5e Irg (Paper Only)
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Strategic Market Management 5e Irg (Paper Only)
by DA Aaker
Paperback | John Wiley & Sons Inc | 1998-11-13
ISBN-10: 0471297895 | ISBN-13: 9780471297895
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Strategic Market Management (Strategic Market Managment)
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Strategic Market Management (Strategic Market Managment)
by David A. Aaker
Paperback | Wiley | 2004-03-26
ISBN-10: 0471484261 | ISBN-13: 9780471484264
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning st ... Read more
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Strategic Market Management (Strategic Market Managment)
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Strategic Market Management (Strategic Market Managment)
by David A. Aaker
Paperback | Wiley | 1998-06-23
ISBN-10: 0471177431 | ISBN-13: 9780471177432
The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think stra ... Read more
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Outlines & Highlights for Strategic Market Management by Aaker, ISBN: 0471484261 (Cram101 Textbook Outlines)
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Outlines & Highlights for Strategic Market Management by Aaker, ISBN: 0471484261 (Cram101 Textbook Outlines)
by Cram101 Textbook Reviews
Paperback | AIPI | 2006-10-18 | listprice: $14.95
ISBN-10: 1428807004 | ISBN-13: 9781428807006
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Analysis for Strategic Market Decisions (West Series on Strategic Market Management)
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Analysis for Strategic Market Decisions (West Series on Strategic Market Management)
by George S. Day
Paperback | West Publishing Company | 1985-12 | listprice: $35.50
ISBN-10: 0314852271 | ISBN-13: 9780314852274
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Strategic Marketing Management, 6th Edition (Strategic Market Management)
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Strategic Marketing Management, 6th Edition (Strategic Market Management)
by David A. Aaker
Paperback | Wiley | 2001-07-12
ISBN-10: 0471415723 | ISBN-13: 9780471415725
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positionin ... Read more
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Market-Based Management : Strategies for Growing Customer Value and Profitability
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Market-Based Management : Strategies for Growing Customer Value and Profitability
by Roger J. Best
Textbook Paperback
ISBN-10: 0132336537 | ISBN-13: 9780132336536
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From Knowledge Management to Strategic Competence: Measuring Technological, Market and Organizational Innovation (Series on Technology Management)
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From Knowledge Management to Strategic Competence: Measuring Technological, Market and Organizational Innovation (Series on Technology Management)
by Joseph Tidd(Editor)
Hardcover | Imperial College Press | 2000-09
ISBN-10: 1860941885 | ISBN-13: 9781860941887
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Human Resource Management
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Human Resource Management
by Fisher  James B. Shaw  Lyle F. Schoenfeldt  Lyle F. Schoenfeldt  James B. Shaw
Textbook Hardcover - 6TH
ISBN-10: 0618527869 | ISBN-13: 9780618527861
This authoritative text appeals to upper-level students, practicing managers, and HRM professionals who require a thorough grasp of the field's ess ... Read more
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Pioneering Portfolio Management : An Unconventional Approach to Investment
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Pioneering Portfolio Management : An Unconventional Approach to Investment
by David F. Swensen  Charles Ellis (Foreword by)
Hardcover
ISBN-10: 0684864436 | ISBN-13: 9780684864433
During his fourteen years as Yale's chief investment officer, David F. Swensen has transformed the management of the university's portfolio. Largely b ... Read more
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Outlines & Highlights for Strategic Market Management by Aaker, ISBN: 0471415723 (Cram101 Textbook Outlines)
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Outlines & Highlights for Strategic Market Management by Aaker, ISBN: 0471415723 (Cram101 Textbook Outlines)
by Cram101 Textbook Reviews
Paperback | AIPI | 2006-10-18 | listprice: $14.95
ISBN-10: 1428806318 | ISBN-13: 9781428806313
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The Global Emerging Market: Strategic Management and Economics
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The Global Emerging Market: Strategic Management and Economics
by Vladimir Kvint
Paperback | Routledge | 2009-01-23 | listprice: $55.95
ISBN-10: 0415988403 | ISBN-13: 9780415988407
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Entrepreneurial Strategies: New Tchenologies in Emerging Markets (Strategic Management Society)
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Entrepreneurial Strategies: New Tchenologies in Emerging Markets (Strategic Management Society)
by Arnold Cooper(Editor)  Sharon Alvarez(Editor)  Alejandro Carrera(Editor)  Luiz Mesquita(Editor)  Roberto Vassolo(Editor)
Hardcover | Wiley-Blackwell | 2006-09-05 | listprice: $84.95
ISBN-10: 1405141670 | ISBN-13: 9781405141673
This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. r ... Read more
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Advances in Strategic Management 1997: Organizational Learning and Strategic Management (Advances in Strategic Management)
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Advances in Strategic Management 1997: Organizational Learning and Strategic Management (Advances in Strategic Management)
by James P. Walsh  Anne S. Huff
Hardcover | JAI Press | 1997-10-01
ISBN-10: 0762303646 | ISBN-13: 9780762303649
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Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant
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Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim  Renee Mauborgne  Renee Mauborgne
Textbook Hardcover
ISBN-10: 1591396190 | ISBN-13: 9781591396192
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in sea ... Read more
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Marketing Management
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Marketing Management
by Russell S. Winer
Textbook Hardcover - REV
ISBN-10: 0131963341 | ISBN-13: 9780131963344
This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of tech ... Read more
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Framework for Marketing Management
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Framework for Marketing Management
by Philip Kotler  Kevin Lane Keller
Textbook Paperback
ISBN-10: 0136026605 | ISBN-13: 9780136026600
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Expert Systems in Strategic Market Management. (book reviews): An article from: Scandinavian Studies
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Expert Systems in Strategic Market Management. (book reviews): An article from: Scandinavian Studies
by Diana W. Wormuth
Digital | Society for the Advancement of Scandinavian Study | 1993-06-22 | listprice: $5.95
ISBN-10: B000926170 | ISBN-13: N/A
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