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Add review	Strategic Marketing Management by Alexander Chernev Paperback \| Brightstar Media, Inc. \| 2008-08-01 \| listprice: $79.50 ISBN-10: 0979003946 \| ISBN-13: 9780979003943
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Add review	Strategic Marketing Management by Alexander Chernev Philip Kotler (Foreword by) Paperback ISBN-10: 097900392X \| ISBN-13: 9780979003929
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Add review	Marketing Management : A Strategic Decisionmaking Approach by John Mullins Orville C. Walker Harper W. Boyd Paperback \| McGraw-Hill/Irwin \| 2006-10-17 ISBN-10: 0073529826 \| ISBN-13: 9780073529820
	Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart fro ... Read more All Editions Similar Books Customer Reviews
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Add review	Strategic Marketing Management, 6th Edition (Strategic Market Management) by David A. Aaker Paperback \| Wiley \| 2001-07-12 \| listprice: $66.05 ISBN-10: 0471415723 \| ISBN-13: 9780471415725
	Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positionin ... Read more All Editions Similar Books Customer Reviews
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Add review	Strategic Marketing Management (Practice of Management) by Robert J. Dolan(Editor) Paperback \| Harvard Business School Press \| 1992-11 \| listprice: $29.95 ISBN-10: 0875843107 \| ISBN-13: 9780875843100
	This text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for ... Read more All Editions Similar Books Customer Reviews
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Add review	Strategic Marketing Management Cases w/Excel Spreadsheets by David W. Cravens Charles W. Lamb Victoria L Crittenden Paperback \| McGraw-Hill/Irwin \| 2001-09-20 ISBN-10: 0072514825 \| ISBN-13: 9780072514827
	Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the ... Read more All Editions Similar Books Customer Reviews
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Add review	Strategic Marketing Management, Second Edition by Carol H. Anderson Julian W. Vincze Hardcover \| Houghton Mifflin Company \| 2003-07-17 ISBN-10: 0618338071 \| ISBN-13: 9780618338078
	Anderson and Vincze prepare students to recognize, embrace, and manage change by focusing on higher-level strategic issues and decision making in m ... Read more All Editions Similar Books Customer Reviews
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Add review	Strategic Marketing Management, Third Edition: planning, implementation and control by Richard M. S. Wilson Colin Gilligan Paperback \| Butterworth-Heinemann \| 2005-01-12 \| listprice: $45.95 ISBN-10: 0750659386 \| ISBN-13: 9780750659383
	This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides c ... Read more All Editions Similar Books Customer Reviews
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Add review	Strategic Marketing Management: A Process Based Approach by Luiz Moutinho Pat Southern Paperback \| Cengage Lrng Business Press \| 2008-11-14 \| listprice: $59.99 ISBN-10: 1844800008 \| ISBN-13: 9781844800001
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Add review	Strategic Marketing Management: A Means-End Approach by Mark E. Parry Paperback \| McGraw-Hill \| 2001-12-26 \| listprice: $29.95 ISBN-10: 0071589635 \| ISBN-13: 9780071589635
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Add review	Strategic Marketing Management: Meeting the Global Marketing Challenge by Carol H. Anderson Julian Vincze Hardcover \| Houghton Mifflin Company \| 2000-01-01 ISBN-10: 039587050X \| ISBN-13: 9780395870501
	Emphasizing change and innovation in the 21st century, Strategic Marketing Management offers comprehensive coverage of current concepts and ... Read more All Editions Similar Books Customer Reviews
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Add review	Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series) by Richard M. S. Wilson Colin Gilligan David J. Pearson Paperback \| Butterworth-Heinemann \| 1991-11 ISBN-10: 0750603291 \| ISBN-13: 9780750603294
	Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive covera ... Read more All Editions Similar Books Customer Reviews
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Add review	Business Marketing Management: A Strategic View of Industrial & Organizational Markets (The Dryden Press Series in Marketing) by Michael D. Hutt Thomas W. Speh Hardcover \| Dryden Pr \| 1997-08 \| listprice: $106.00 ISBN-10: 0030206332 \| ISBN-13: 9780030206337
	Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the late ... Read more All Editions Similar Books Customer Reviews
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Add review	Strategic Marketing Problems : Cases and Comments by Roger Kerin Robert A. Petersen Robert A. Peterson Textbook Hardcover ISBN-10: 0131871528 \| ISBN-13: 9780131871526
	This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts a ... Read more All Editions Similar Books Customer Reviews
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Add review	Strategic Market Management by David A. Aaker Textbook Paperback - Revised Edition ISBN-10: 0470056231 \| ISBN-13: 9780470056233
	"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning st ... Read more All Editions Similar Books Customer Reviews
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Add review	Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach by Edwin J. Nijssen Ruud T. Frambach Hardcover \| Springer \| 2000-12-31 ISBN-10: 0792372727 \| ISBN-13: 9780792372721
	Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtual ... Read more All Editions Similar Books Customer Reviews
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Add review	Marketing And Management Interfaces in the Enactment of Strategic Management Accounting Performanace by R. Roselender S. Hart 2001 ISBN-10: 1859714897 \| ISBN-13: 9781859714898
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Add review	Marketing management: A strategic approach (The Irwin series in marketing) by Harper W Boyd Paperback \| Irwin \| 1990 ISBN-10: 025605827X \| ISBN-13: 9780256058277
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Add review	Marketing Management by Russell S. Winer Textbook Hardcover - REV ISBN-10: 0131963341 \| ISBN-13: 9780131963344
	This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of tech ... Read more All Editions Similar Books Customer Reviews
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Add review	Framework for Marketing Management by Philip Kotler Kevin Lane Keller Textbook Paperback ISBN-10: 0136026605 \| ISBN-13: 9780136026600
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Add review	Framework for Marketing Management by Philip Kotler Kevin Lane Keller Textbook Paperback - Older Edition ISBN-10: 0131452584 \| ISBN-13: 9780131452589
	For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. ... Read more All Editions Similar Books Customer Reviews
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Add review	Advances in Strategic Management 1997: Organizational Learning and Strategic Management (Advances in Strategic Management) by James P. Walsh Anne S. Huff Hardcover \| JAI Press \| 1997-10-01 ISBN-10: 0762303646 \| ISBN-13: 9780762303649
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