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Marketing Research
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Marketing Research
by David A. Aaker  George S. Day  V. Kumar
Hardcover | Wiley | 2006-10-02
ISBN-10: 0470050764 | ISBN-13: 9780470050767
This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organiza ... Read more
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Wharton on Managing Emerging Technologies
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Wharton on Managing Emerging Technologies
by George S. Day (Editor)  Paul J. H. Schoemaker (Editor)  Schoemaker Paul J. H. (Editor)
Paperback | Wiley | 2004-08-20 | listprice: $26.95
ISBN-10: 0471689394 | ISBN-13: 9780471689393
"Gene therapy, electronic commerce, intelligent sensors, digital imaging, micromachines, superconductivity, and other emerging technologies have the p ... Read more
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Wharton on Dynamic Competitive Strategy
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Wharton on Dynamic Competitive Strategy
by David J. Reibstein (Editor)  David J. Reibstein  George S. Day (Editor)  Robert E. Gunther (With)
Paperback | Wiley | 2004-08-13 | listprice: $18.95
ISBN-10: 0471689572 | ISBN-13: 9780471689577
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for ... Read more
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Essentials of Marketing Research with SPSS 13. 0 Set
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Essentials of Marketing Research with SPSS 13. 0 Set
by V. Kumar  David A. Aaker  George S. Day
Hardcover | Wiley | 2005-06-02
ISBN-10: 0471718114 | ISBN-13: 9780471718116
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands t ... Read more
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Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers
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Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers
by George S. Day
Paperback | Free Press | 2007-10-26 | listprice: $16.95
ISBN-10: 1416584617 | ISBN-13: 9781416584612
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Market Driven Strategy: Processes for Creating Value
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Market Driven Strategy: Processes for Creating Value
by George S. Day
Hardcover | Free Press | 1990-09-01 | listprice: $35.00
ISBN-10: 0029072115 | ISBN-13: 9780029072110
Today, countless new niche and specialty market opportunities are emerging as the era of mass marketing comes to an end. George S. Day argues pers ... Read more
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Comprender, Captar y Fidelizar a los Mejores Clientes
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Comprender, Captar y Fidelizar a los Mejores Clientes
by George S. Day
Paperback | Gestion 2000 | 2000
ISBN-10: 8480885300 | ISBN-13: 9788480885300
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Consumerism : Search for the Consumer Interest
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Consumerism : Search for the Consumer Interest
by David A. Aaker (Editor)  George S. Day  David A. Aaker (Preface by)  George S. Day (Preface by)
Textbook Paperback - 4th ed
ISBN-10: 0029001501 | ISBN-13: 9780029001509
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern cons ... Read more
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Market Driven Strategy : Processes for Creating Value
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Market Driven Strategy : Processes for Creating Value
by George S. Day
Hardcover - Reissue | Free Press | 1999-11-10
ISBN-10: 068486536X | ISBN-13: 9780684865362
Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation ... Read more
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Wharton on Dynamic Competitive Strategy
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Wharton on Dynamic Competitive Strategy
by George S. Day  Day  Reibstein
Hardcover
ISBN-10: 0471172073 | ISBN-13: 9780471172079
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for ... Read more
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Marketing Public Transit: A Strategic Approach (Praeger Series in Public and Nonprofit Sector Marketing)
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Marketing Public Transit: A Strategic Approach (Praeger Series in Public and Nonprofit Sector Marketing)
by Christopher Lovelock  Gordon Lewin  George S. Day  John E.G. Bateson
Hardcover | Praeger Publishers | 1987-11-17 | listprice: $57.95
ISBN-10: 0275924998 | ISBN-13: 9780275924997
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Marketing Research - With SPSS 14.0 CD
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Marketing Research - With SPSS 14.0 CD
by David A. Aaker  George S. Day  V. Kumar
Textbook Hardcover
ISBN-10: 0470130733 | ISBN-13: 9780470130735
Relevant and recent examples and citations. * In-depth coverage of e-commerce and database marketing. * Cases and problems cover a wide ra ... Read more
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
by George S Day
Hardcover | Free Press | 1999-11-10
ISBN-10: 0684864673 | ISBN-13: 9780684864679
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that ... Read more
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Wharton on Dynamic Competitive Strategy
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Wharton on Dynamic Competitive Strategy
by George S. Day
TRADE PAPER | John Wiley & Sons
ISBN-10: 9780471689 | ISBN-13: 9789780471682
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Strategic Market Planning: The Pursuit of Competitive Advantage
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Strategic Market Planning: The Pursuit of Competitive Advantage
by George S. Day
Paperback | West Publishing Company | 1984-03-01
ISBN-10: 0314778845 | ISBN-13: 9780314778840
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Consumerism
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Consumerism
by George S. Day
1978
ISBN-10: 0029000505 | ISBN-13: 9780029000502
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Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
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Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
by George S. Day  Paul J. H. Schoemaker
Hardcover | Harvard Business School Press | 2006-04-12 | listprice: $29.95
ISBN-10: B0017TZKYY | ISBN-13: N/A
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Comsumerism: Search for the Consumer Interest
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Comsumerism: Search for the Consumer Interest
by David A. Aaker & george S. Day
Hardcover | The Free Press | 1971
ISBN-10: B000Y3CXW6 | ISBN-13: N/A
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Consumerism: Search for the Consumer Interest
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Consumerism: Search for the Consumer Interest
by David A. Aaker  Other Contributor-George S. Day
Paperback | Free Press | 1971
ISBN-10: B000K0EOES | ISBN-13: N/A
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Market Driven Strategy: Processes for Creating Value
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Market Driven Strategy: Processes for Creating Value
by Day  George S.
Hardcover | 01 Jan 2003
ISBN-10: 0684873974 | ISBN-13: 9780684873978
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